Low’s Traditional fish and chip shop achieves blue fish label for sustainability
Low’s Traditional fish and chip takeaway
The news means that Low’s takeaway can now use the MSC blue fish ecolabel on its cod and haddock, assuring customers that the fish sold has been responsibly caught using sustainable methods. It also means it can be traced back to the fishermen who caught it.
Low’s Traditional has received numerous awards
over the years, including the Federation of Fish Friers 5 star quality award.
Last year, Low’s
Innovative in their business, now gaining the MSC blue fish ecolabel means Low’s are ensuring there is fish for the future generation, and ensuring full traceability for their diners in Westhill.
David Low, owner of Low’s Traditional, found the process of getting MSC certification an important part of meeting customer demand."The issue of fish stocks is on the news a lot and customers are questioning whether it is ok to eat fish, so we wanted to show them that it was possible to still enjoy fish sustainably. Fish and chips is the UK’s most successful takeaway and we want to keep it that way for the future – getting the MSC certification will definitely help us do that.”
"We have leaflets about MSC
certification available, we feature it on a slide-show in-store and our staff
wear badges with the blue fish on it – so we are doing anything we can to
spread the sustainability message to our customers. We think it’s really important.”
Choosing the blue fish label from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.
Story By: MSC
Date : 13-02-2018